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The marketing communication of the city Terezin and its project named "Terezin - revitalization of historical sights"
Rýslerová, Petra ; Dolanská, Nora (advisor) ; Bednařík, Petr (referee)
The subject of this bachelor thesis on the topic of Marketing communication of the city Terezín and its project named "Terezín - revitalization of historical sights" is a description and analysis of communication activities of the City of Terezín and its project "Terezín - revitalization of historical sights". In 2010 the city has received a grant worth over 500 million from the EU and its development will affect the future shape of tourism in Terezín. The aim of this thesis was to map the current form of marketing communication of the city and of the Terezín Memorial, which is responsible for a significant part of the local sights, including their promotion. On the basis of expert resources, my own research and performed survey the marketing mix of the fortress Terezín as a whole was subjected to criticism and recommendations were proposed. Those are based on the fact that Terezín is currently working on the reconstruction and development of local hiking trails and attractions and the communication activities are still only being prepared.
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The Communication Activites of National Heritage Institute in Central Bohemian Region in 2011 and 2012
Vosátková, Lenka ; Dolanská, Nora (advisor) ; Shavit, Anna (referee)
Communication activities of National Heritage Institute in Central Bohemian Region in 2011 and 2012 bachelor thesis deals with description and analysis of marketing tools used in the field of monuments. First, it describes offer of monuments and then it focuses on the communication of institution which administers the castles - National Heritage Institute. The thesis explains basic marketing terms in connection with tourism and consequently describes their application in the process of promotion central-bohemian monument objects. Most analysed tools are online comunication and sales support. Great attention is dedicated to using historical places to film production and organizing of social events. The aim was also to find out visitor's view, so that the thesis includes results of questionnaire survey.
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The Marketing Communication of Touristic Destination Třebíč
Horká, Kateřina ; Dolanská, Nora (advisor) ; Nečas, Vlastimil (referee)
The subject of this thesis on the topic of The marketing communication of touristic destination Trebic is a description and analysis of communication activities of the City of Třebic and other entities involved in the structure of tourism destination, such as national and regional tourism organizations and local providers of accommodation services. The aim was to map the marketing communication towards an audience of tourists from the region, the Czech Republic and abroad. While describing the various tools of communication mix, which are used for this purpose, the major emphasis was on the online communication. Besides the forms of communication, attention was paid to the content, especially unity, clarity and validity of the communicated information.
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Travel industry and travelling in the 70s and 80s of the 20th century from the perspective of Czechoslovak citizens
Fürstová, Dana ; Mücke, Pavel (advisor) ; Franc, Martin (referee)
The Master's thesis focuses on the phenomenon of travel from the perspective of Czechoslovak citizens who travelled to destinations offered by travel agencies, trade unions or their employers from the 1970s to 17th November 1989. The time span is defined by the memory of the living narrators, who can refer to their travel in adulthood. The economic and social situation is addressed in the first part of the thesis, followed by issues related to tourism. The main part consists of interpretation of biographical narratives focused on the phenomenon of travel. Synthesis of biographical exploration and acquired data can result in a personal as well as historic view of the travel phenomenon within the defined time span. Findings about travelling and travel industry are summarized at the end of this master's thesis with regard to the present. Powered by TCPDF (www.tcpdf.org)
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The analysis of communication activities of turistic destination Litomyšl
Hronová, Veronika ; Dolanská, Nora (advisor) ; Strielkowski, Wadim (referee)
The subject of thesis Analysis of communication activities of touristic destination Litomysl is the analysis and description of communication activities of the city Litomysl. The thesis also deals with communication activities of other entities involved in the structure of tourism destination. The aim of this thesis is to describe the touristic destination and critically evaluate the communication activities. For this purpose, SWOT analysis will be used. At the end of the thesis, there will be some recommendation, which could improve marketing communication of the destination.
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The Communication Activites of National Heritage Institute in Central Bohemian Region in 2011 and 2012
Vosátková, Lenka ; Dolanská, Nora (advisor) ; Shavit, Anna (referee)
Communication activities of National Heritage Institute in Central Bohemian Region in 2011 and 2012 bachelor thesis deals with description and analysis of marketing tools used in the field of monuments. First, it describes offer of monuments and then it focuses on the communication of institution which administers the castles - National Heritage Institute. The thesis explains basic marketing terms in connection with tourism and consequently describes their application in the process of promotion central-bohemian monument objects. Most analysed tools are online comunication and sales support. Great attention is dedicated to using historical places to film production and organizing of social events. The aim was also to find out visitor's view, so that the thesis includes results of questionnaire survey.
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The marketing communication of the city Terezin and its project named "Terezin - revitalization of historical sights"
Rýslerová, Petra ; Dolanská, Nora (advisor) ; Bednařík, Petr (referee)
The subject of this bachelor thesis on the topic of Marketing communication of the city Terezín and its project named "Terezín - revitalization of historical sights" is a description and analysis of communication activities of the City of Terezín and its project "Terezín - revitalization of historical sights". In 2010 the city has received a grant worth over 500 million from the EU and its development will affect the future shape of tourism in Terezín. The aim of this thesis was to map the current form of marketing communication of the city and of the Terezín Memorial, which is responsible for a significant part of the local sights, including their promotion. On the basis of expert resources, my own research and performed survey the marketing mix of the fortress Terezín as a whole was subjected to criticism and recommendations were proposed. Those are based on the fact that Terezín is currently working on the reconstruction and development of local hiking trails and attractions and the communication activities are still only being prepared.
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